Selecting the right Shopify theme is crucial for one-product stores. Unlike multi-product shops, your entire business revolves around showcasing a single item effectively. Here's how to choose a theme that converts visitors into customers.
Focus on Product Storytelling
One-product stores need themes that emphasize storytelling. Your theme should have room for:
Clear product details
High-quality imagery
Customer testimonials
Clear explanation of benefits
Successful one-product sites like Olipop excel at this. Their theme allows them to tell a complete story about their prebiotic sodas, from ingredients to health benefits.
Prioritize Mobile Optimization
Over 70% - 80% of e-commerce traffic comes from mobile devices. Choose a theme that's responsive and looks exceptional on all screen sizes. Test your theme options on multiple devices before deciding.
Look for Built-in Features
The best one-product themes include:
Image banner
Video integration - Multicolumn
Icon with text
Urgency/scarcity elements
Optimized above the fold - product template
Video / Image slider
UGC Gallery
Comparison chart
FAQ section
Social proof integration
Kettle & Fire uses these features effectively, embedding videos showing how their bone broth is made and displaying reviews prominently.
Visual Elements That Convert
High-converting one-product stores like GoHydrate and Unearth leverage powerful visual elements:
Infographic Banners: Use animated or static infographics explaining product benefits
Custom Icons: Create consistent visual language throughout your site
Comparison Charts: Show how your product outperforms competitors
Lifestyle Photography: Display your product in real-world situations
Your theme should accommodate these visual elements without requiring custom coding.
Consider Conversion Optimization
One-product stores live or die by conversion rate. Choose themes with:
Minimal distractions
Faster load speed
Mobile first design
3 best one product Shopify themes in 2025
Some great options include:
Easy to Change
Even the best theme will need changes. Look for themes with:
Use theme block to create sections
Flexible section settings
Low coding needs for advance changes
Try Before You Buy
Most theme makers offer demos. Spend time seeing how your product would look in each theme. Think about:
How many clicks to buy
How it works on mobile
Space for your selling points
How product images look
Final Thoughts
Every store has specific needs. Your theme choice should match your product structure:
For single products with no variants:
Stick to a landing page format
Focus on a one-page design where all information flows on a single page
Unearth demonstrates this approach perfectly
Use your home page as your main selling page
For products with variants (flavors, colors, etc.):
Choose a theme with an optimized product page
Create each variant as its own compelling product experience
Ensure smooth navigation between variant options
Maintain consistency in design across all variants
GoHydrate demonstrates this approach perfectly